The following chart represents average quarterly counts for male and female consumer catalog buyers, with an average purchase amount of $94.87 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available. Marketing Statistics Sample Size (n) = 308 Average Unit of Sale = $94.87 Average Age = 49 Average Income = $72,926 Range [...]
Direct Marketing Trends
B2B Buyers Trend
The following chart represents average quarterly counts for male and female business buyers (B2B), with an average purchase amount of $234.52 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available. Marketing Statistics Sample Size (n) = 40 Average Unit of Sale = $234.52 Range Minimum = 2,086 Range Maximum = 226,059 Compiled [...]
Home Decor Buyers Trend
The following chart represents average quarterly counts for male and female catalog buyers of home merchandise, with an average purchase amount of $139.55 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available. Marketing Statistics Sample Size (n) = 42 Average Unit of Sale = $139.55 Average Age = 48 Average Income = [...]
Gift Buyers Trend
The following chart represents average quarterly counts for male and female gift buyers, with an average purchase amount of $62.37 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available. Marketing Statistics Sample Size (n) = 46 Average Unit of Sale = $62.37 Average Age = 49 Average Income = $70,778 Range Minimum [...]
Apparel Buyers Trend
The following chart represents average quarterly counts for male and female apparel buyers, with an average purchase amount of $100.48 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available. Marketing Statistics Sample Size (n) = 64 Average Unit of Sale = $100.48 Average Age = 48 Average Income = $79,023 Range Minimum = [...]
Magazine Subscribers Trend
The following chart represents average quarterly counts for male and female magazine subscribers, with an average subscription rate of $25.34 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available. Marketing Statistics Sample Size (n) = 246 Average Unit of Sale = $25.34 Average Age = 47 Average Income = $88,912 Range Minimum [...]
Outdoor Subscribers Trend
The following chart represents average quarterly counts for male and female outdoor magazine subscribers, with an average subscription rate of $19.08 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available. Marketing Statistics Sample Size (n) = 29 Average Unit of Sale = $19.08 Average Age = 49 Average Income = $85,224 Range [...]
Political Subscribers Trend
The following chart represents average quarterly counts for male and female political magazine subscribers, with an average subscription rate of $35.04 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available. Marketing Statistics Sample Size (n) = 6 Average Unit of Sale = $35.04 Average Age = 50 Average Income = $138,362 Range [...]
Non-Profit Donors Trend
The following chart represents average quarterly counts for male and female donors to non-profit organizations, with an average gift amount of $16.95 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available. Marketing Statistics Sample Size (n) = 49 Average Unit of Sale = $16.95 Average Age = 58 Average Income = $62,598 [...]
Humanitarian Donors Trend
The following chart represents average quarterly counts for male and female donors to humanitarian causes, with an average gift amount of $14.92 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available. Marketing Statistics Sample Size (n) = 16 Average Unit of Sale = $14.92 Average Age = 58 Average Income = $65,013 [...]
