Health Buyers Trend

The following chart represents average quarterly counts for male and female catalog buyers for the health market category, with an average purchase amount of $65.48 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available.

Marketing Statistics

Sample Size (n) = 27
Average Unit of Sale = $65.48
Average Age = 50
Average Income = $64,833
Range Minimum = 3,125
Range Maximum = 616,132

Compiled from advertising rate cards for Dr. Leonard’s Healthcare, Easy Comforts, Healthy Living, Naturmed, Swanson Health Products and 22 other media titles.