Home Decor Buyers Trend

The following chart represents average quarterly counts for male and female catalog buyers of home merchandise, with an average purchase amount of $139.55 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available.

Marketing Statistics

Sample Size (n) = 42
Average Unit of Sale = $139.55
Average Age = 48
Average Income = $79,569
Range Minimum = 797
Range Maximum = 529,179

Compiled from advertising rate cards for Crate and Barrel, Frontgate, Heartland America, Improvements, Pottery Barn and 37 other media titles.