Non-Profit Donors Trend

The following chart represents average quarterly counts for male and female donors to non-profit organizations, with an average gift amount of $16.95 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available.

Marketing Statistics

Sample Size (n) = 49
Average Unit of Sale = $16.95
Average Age = 58
Average Income = $62,598
Range Minimum = 7,216
Range Maximum = 858,539

Compiled from advertising rate cards for American Lung Association, Disabled American Veterans, March of Dimes, National Committee to Preserve Social Security and Medicare, Veterans of Foreign Wars (VFW), and 44 other media titles.