The Direct Marketing 500 (DM-500)
The following chart represents average quarterly counts for male and female catalog buyers, magazine & news subscribers, and non-profit donors. The average unit of sale/gift is $69.18 for the most recent reporting period. This analysis will be updated quarterly as new data becomes available.
Sample Size (n) = 500
Average Unit of Sale = $69.18
Average Age = 48
Average Income = $79,470
Range Minimum = 1,873
Range Maximum = 2,728,160
Compiled from advertising rate cards for Better Homes and Gardens, Cabela’s, L.L. Bean, March of Dimes, The Wall Street Journal, and 495 other media titles.